Which means the often quoted advertising slogan “Since 1735 there has never been a quartz Blancpain watch. And there never will be.” that was created in 1980 continues to be true to this day.

Among the five variants, three (ref. SO35P100, SO35A100 and SO35I100) come with a date window between 4 and 5 o’clock, the other two no-date versions feature either the “no radiations” (ref. SO35N100) or moisture indicator (ref. SO35S100) instead that became a standard requirement for the watches produced for the U.S. armed forces.

“Swatch has brilliantly reinterpreted our iconic model, in its own way, with its own vision.”

Marc Hayek, Blancpain President and CEO

For Blancpain President and CEO Marc Hayek, the collaboration with Swatch during the 70^th anniversary of the Fifty Fathoms is highly symbolic: “Without Swatch, the Swiss watch industry would simply not have survived and enjoyed such a wonderful destiny. This collection is a source of pride for me. We owed it to ourselves to work with this brand that is as much a pioneer as we are – a reality vividly proven with this collection. Swatch has brilliantly reinterpreted our iconic model, in its own way, with its own vision. As a keen diver myself, I really appreciate the attention to detail in this collection and the many references to the Fifty Fathoms. The fact that it is water-resistant to a depth of 91 meters – corresponding to exactly 50 fathoms, a nautical unit of depth – is a fantastic nod.”

The five Blancpain X Swatch models are all made from bioceramics, a patented blend of two-thirds ceramic and one-third biomaterials derived from castor oil. While the combined branding and colors chosen for this collaboration clearly indicate that this is not a traditional Blancpain watch, collectors will recognize at first glance many of the features and characteristics of the current Fifty Fathoms, as well as nods to the Swatch Scuba collection that was first launched in 1990. Interestingly, Swatch has never offered an automatic version of its Scuba before.

A Mechanical Heart: Sistem51

Sistem51 is an automatic movement made up of 51 parts in total that was introduced in 2013 (in comparison, conventional automatic watches usually have at least twice as many parts). Each of the movement’s parts forms five distinct pre-assembled, pre-welded modules. The transparent oscillating weight that controls the automatic winding is fixed by the movement’s one and only screw. While most mechanical movements require manual assembly, Sistem51 is the first and only mechanical movement with fully automated assembly. The high-tech escapement does not even have a regulator, the rate, or precision, is factory-set using laser technology to avoid the manual adjustments usually required with mechanical watches. The movement, with its 90-hour power reserve, is made of German Silver and anti-rust by design. All parts are housed in a hermetically sealed case. That means no moisture, no dust and no impurities that could impair performance, guaranteeing longevity and lasting precision over time (-5/+15 seconds per day). The movement is made visible thanks to a display back, the oscillating weight of the movement is shaped like a transparent disk that rotates freely on the single central screw.

According to Swatch, the titanium-based Nivachron hairspring is resistant to magnetic fields, variations in temperature, shocks and ageing. Balance springs made from this new alloy, which can be wire-drawn, also cost less to produce compared with silicon. The first watch to premiere the Nivachron hairspring was the Swatch Flymagic in 2019.

Dedicated to the Oceans – and Nudibranchs

While the front tells the time, the movement features one of five illustrations of an equally colorful animal found in all five oceans: the nudibranchs (scientific name: Nudibranchia). They are featured in a digital print on the movement’s rotor: Arctic Ocean is the nudibranch Dendronotus Frondosus, characterized by its soft, subtle shapes. The Pacific Ocean features Chromodoris Kuiteri. recalling warm, clear blue waters. The Atlantic Ocean has Glaucus Atlanticus, nicknamed the blue dragon. Its deep blue colors pay tribute to wild seas. The Indian Ocean, with its Nembrotha Kubaryana, evokes “the mesmerizing colors of corals and the lush, dazzling waters.” The Antarctic Ocean, on the other hand, features Tritoniella Belli, recalling the mystery and allure of icy polar waters. All these nudibranchs actually live in the oceans their watches are inspired by. Each watch also has a depiction of the ocean it represents on the back. Marc Hayek: “These sea animals are pure marvels of nature. With their unlikely shapes and often shimmering colors, they are an immense pleasure to observe in their element during a dive. They create a serene and calming effect. Through its Blancpain Ocean Commitment program, Blancpain has to date co-financed more than 20 major scientific expeditions and helped to double the surface area of protected marine areas around the world.” Another expression of the company’s commitment to ocean preservation, the extra-long NATO straps are made from recycled fishing nets that have been removed from the sea.

The watches come in a special diving case and are available from September 9 at selected Swatch stores worldwide (check the Swatch website for more info on this), purchase is limited to one watch per person, same as with the MoonSwatch that was launched in 2022. The watches will also be on display for a few weeks in a selection of Blancpain boutiques, but are not for sale there. Retail price is CHF 375 or $400.

First Impression

Swatch obviously has set the bar extremely high with the release of the MoonSwatch in 2022. The unexpected collaboration between Swatch and Omega was (and continues to be) an unparalleled global success, and another example that the famous “second watch” from 1983 is as bold and creative as ever. With Blancpain as its new dive buddy, the second collab looks even more organic, in our opinion, and both the famous Scuba from 1990, the Fifty Fathoms from 1953 as well as the two watchmaking brands behind them will undoubtedly profit massively from this stunning release. Perhaps even more importantly, the Bioceramic Scuba Fifty Fathoms will also serve as an ambassador for mechanical watches in general, even though the Sistem51 and a caliber like the 1315 from Blancpain are obviously worlds apart.

We were fortunate enough to already have briefly seen all the watches in the flesh (a hands-on follows shortly), and it is safe to say they are as much fun on the wrist as the official pictures indicate. The lume, bezel and bezel action as well as the length of the straps (and screw bars) came as an additional surprise. The Bioceramic loops on the NATO strap, on the other hand, could potentially present an interesting test for the durability of the material.

Overall, we do hope that Swatch will be able to manage the delicate balance between demand and availability as good as possible, knowing how difficult this will most likely be. – It definitely is a product that deserves to come with a buying experience that is as rewarding as owning one. And while there is certainly nothing wrong with standing in line with other collectors, this only works as long as getting a watch eventually remains a possibility.

On this note, we’d love to hear from you. What are your thoughts? Do you plan on getting one? Are you currently standing in line somewhere, or thinking about making camp in front of a Swatch store? Leave a comment here.

Specs

If you are interested in buying one, these stores in the U.S. will carry them next Saturday (one watch per person and purchase): New York (Times Square and Fifth Avenue), Miami Beach (Lincoln Road), Orlando (Mall of Millenia), Honolulu (Ala Moana Center), Las Vegas (New York New York Casino), Dallas (North Park), San Francisco (Powell Street), Houston (The Galleria). Full list here.

“That’s a Blancpain crown”

Frank “watchfjr” via Instagram

While we still don’t know how the watch will look like, the final confirmation of the two brands joining forces came this morning: selected Swatch and Blancpain boutiques have received a surprise visit from HQ, delivering a professionally-sealed yellow Peli case, now carrying the final collab logo, consisting of a crown showing both the Swatch “S” and the “JB” from Blancpain (in honor of the company’s founder Jehan-Jacques Blancpain) on top.

Shown here are the Swatch and Blancpain boutiques in Zurich, Switzerland:

The official release date of the watch is expected to be September 9. It appears only stores with the yellow case will be part of the drop on Saturday. Stay tuned for more details.

The next full moon will occur on Friday, September 29, so another Moonshine gold edition seems unlikely at this point, especially with that much water shown on the ad. Swatch’s website hasn’t been updated as of today, so we most likely have to be patient until we learn more.

It was 1993 when the illustrious chairman of the Swatch Group, Nicolas G. Hayek, launched the Tresor Magique at the NYMEX (New York Mercantile Exchange). What set this Swatch apart from its siblings was that its case was made of platinum. Not a coating, but real 950 platinum all the way through. This also explains the official retail price of $1,618. For that kind of money, you got what can perhaps be considered the most understated precious metal watch ever made. While some might recognize the metal’s hue as platinum, most people will see just a Swatch. As an owner, its heft will be a constant reminder that you are wearing what others are craving. As a reminder, Swatch also engraved the oscillating weight to underscore that you are not dreaming and this is really a Swatch with a platinum case.

As the Tresor Magique was a limited edition, they even went through the trouble of engraving an individual number on the oscillating weight as well. That is something even far more exclusive (Swiss) brands cannot be bothered with these days. That being said, the Tresor Magique is quite a bit more common than the latest MoonSwatch, as the brand made 12,999 (no typo) pieces of it. However, as 30 years have passed, they can be found but are by no means common. The fact that it is fitted with an automatic movement, ETA caliber 2840, only increases the fun, just as the original crocodile strap it came on. Rest assured, though, the brand also supplied a plastic strap with it to accomplish that authentic Swatch feel. The buckle is nicely crafted, but unlike the case not made of platinum, but regular stainless steel instead.

In typical Swatch fashion, the dial of the Tresor Magique is quite the eye-catcher. It combines mirror-polished finishes with deep blue segments, making the gold-tone hands sometimes tricky to spot. That is just part of the fun that Swatch is offering, like only applying Super-LumiNova to the seconds hand, and integrating a moon phase image at nine o’clock; that is just that, a static image. The 24-hour dial in Roman numerals is also a fun touch, as is the generous sprinkle of stars surrounding the skeleton center section of the dial. Of all the platinum watches I know, the Tresor Magique doesn’t take things too seriously, making it a true gem.

To learn more, visit Swatch here.

Much to my surprise, at 5pm, there were only about 200 people in front of Bahnhofstrasse 30 (the building with a retail space of 7,435m2 was acquired by Swatch Group in 2014 and served as a pop-up store last night). As a result, I spontaneously decided to not just be a journalist for once, but instead wait as a customer as well. – I hadn’t gotten one of the previous watches and thought this would be a nice surprise give-away for one of our upcoming TimeOut events with our readers (I was thinking about something like “if you can guess at what number in line I was, you’ll win the watch”). By 7 pm, the queue had doubled in length, and a couple of people also had joined existing groups in front of me. I would say there were around 250 people in front of me at this point, which meant there definitely wasn’t a problem getting one. – After all, Swatch Group knew exactly how much demand there was, and decided to create an even bigger buzz with choosing only four locations, and a very small time-frame this time. But, much to my surprise, the sales process turned out to be glacially slow: after three hours, we had finally made it to the corner of the building. It was 3°C (37.4 Fahrenheit) outside, I was miserable, cold, and most of all late. At 10pm, I gave up and went home. The store’s entrance was in sight at this point, but there was no way to predict if it would have taken another hour, or two to finally get there. In short, I realized I wasn’t up for a “Mission to Hypothermia,” and also that being a watch journalist was more than enough. At least I briefly got to see my colleague Robert-Jan Broer from Fratello who also covered the event in Zurich.

I have said this before: the MoonSwatch was and is a stroke of genius, and I cannot stress out enough what this incredibly bold product has done for the industry as a whole. But I still can’t wrap my head around why there weren’t, for example, any additional crew members outside last night to help with credit card payments, so that buyers would only have to pick up their watches, once inside. Or why Swatch just didn’t bring more staff and cash registers to the event (only five customers were allowed in at a time). – Don’t get me wrong, the collective experience of waiting in line for a product that hot is fun to a certain point, and certainly a welcome PR opportunity for the brand, but the buying experience after the official start of the event could have been managed much more efficiently, especially after having already sold more than one million MoonSwatches last year.

Follow this link if you want to learn more about the MoonSwatch.